The importance of shopping

When I walked into Tesco's the other day, I felt slightly paranoid. JG Ballard's Kingdom Come will have the same effect on you too. The feeling was reinforced by the message on Tesco's loyalty envelope, 'Because without you, it's all pointless'. Okay, it's a pun, but it I'm sure Ballard would have pounced on it as a sign of the existential importance of shopping.

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